Variable Rewards: Apps often use variable reinforcement schedules, where rewards are given out unpredictably.
Social Validation: Many apps offer features like likes, comments, shares, and followers, which provide a form of social validation.
Streaks and Achievements: Incorporating streaks, badges, or achievements into apps can encourage users to continue engaging regularly
Infinite Scrolling and Autoplay: Social media feeds and video platforms often employ infinite scrolling and autoplay features, which keep users engaged by minimizing effort and decision-making
Personalization and Recommendations: Algorithms analyze user behaviour to personalize content recommendations.
Fear of Missing Out (FOMO): Apps leverage FOMO by notifying users about updates, events, or content from their friends.
Instant Gratification: Apps provide immediate rewards, such as likes or messages, which lead to quick dopamine releases.
1. Gamification: Many apps incorporate game-like elements, such as points, levels, and challenges, making the experience more engaging and encouraging users to invest more time and effort.