What is the difference between Generic and Branded medicine? Generic medicines and brand-name medicines share the same active ingredient, but other characteristics, such as colours and flavourings, that do not affect the performance, safety, or effectiveness of the generic medicine, may be different. So, if there is not any major difference between Generic and Branded medicines […]
Why Doctor’s are reluctant in meeting medical representatives these days?
I am into the Pharma marketing profession for the last twenty years. In the last few years, I had observed that many doctors these days are less reluctant in meeting medical representatives or Pharma marketing professionals. So I tried to decode a few points regarding the issue. There may be many other points but […]